What is the marketing communication mix ?

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Marketing communication mix is also called as:
Posted by:
Nasir Hussain
14-April-2015

Marketing Communications Marketing Communications Planning Marketing Customer Service E communications

Question ajoutée par Utilisateur supprimé
Date de publication: 2014/04/19

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par bijo thomas , Business Development Manager , Three Lines Shiping LLC

Advertising, Direct Marketing, Sales Promotion, Personal Selling and Public Relation

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par ABM Javeed Ahsan , Dissemination & Knowledge Specialist , Islamic Development Bank

Integreated Marketing Communication / Promotional mix refers to:

a. Advertising

b. Public Relations

c. Publicity

d. Sales Promotions

e. Direct Marketing

f. Personal Sellig

g. Internet / Interactive Marketing

h. Social Media Campaign

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par Afzal Khan , Sales Consultant , ASHAZ GROUP

1-Advertising

2-Personal selling

3-Discount and Promotions

4-Public Relations

5-Direct Marketing

6-Event sponsorship

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par Divyesh Patel , Assistant Professional Officer- Treasury , City Of Cape Town

Marketing is a broad business function that includes product research and development, merchandising and distribution processes and pricing, as well as communication or promotion. The communication mix refers to specific methods used to promote the company or its products to targeted customers.

There are four main aspects to the communications mix that you should consider when developing your strategy.