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Strong Customer Loyalty Once they have been won as customers, SMEs are typically reluctant to move to another bank, and will provide stable income for many years. This contrasts with the behaviour of larger corporates who are usually multi-banked and will award transactions to different banks based on very fine price differentials.
In general SMEs are loyal then others. But loyalty of customers depends from ourselves. There are relevant principles of BEST PRACTICE in SME, which can help us to increase loyalty of customers.
Thank you.
That's a good question... is loyal a known word in banking?
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