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The 'Come Alive With the Pepsi generation!' slogan was interpreted in China as 'Pepsi Brings Your Ancestors Back From the Dead.'
YES AGREED TO SOME EXTENT WITH THE IDEA.......... BUT I BELIEVE YOU HAVE TO KEEP CULTURAL VALUES IN MIND WHILE MAKING ANY MARKETING PLAN FOR ANY SPECIFIC COUNTRY,,,,, BCOZ THE HERO,S ,, GAMES ,, LIKING/DISLIKING ,, MODELS VALUE ,,, VARIES FROM REGION TO REGION...........
It depends,it has clicked in the past for some products.
Yes Dear but only in the context of Digital Marketing.
yes in most cases ads ll become socially unacceptable in different cultures.
Good Day!!!
Agreed to some extent
I like the cultural adaptation of the Pepsi slogan in China.
The answer depends on your organization smart goal, Advertising is one of the Promotion decisions but include also , Media Types, Message, Budgets, Sales promotion, Personal selling, Public relations, Direct marketing, As these costs are huge as compared to your product price, So it’s good to perform a break-even analysis before allocating the budget.It often takes time and requires market research to develop a successful marketing mix. You should not depend on one mix always try new mixes. While designing the mix, make changes to all mixes in such a way that all conveys the same message. Don’t confuse your customers by just changing one variable and keeping the rest same.
Not always and not applied to every product's marketing schedule.
Advertisement mostly depends on the product and more even on the market or customer segments that are to get targeted.
yes agree
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