What are the elements that can be used in visual merchandising?

Lights, colors, prints and textures are some of the elements that you can use in visual merrchandising. 

Visual Merchandising needs a story and a pattern where customer can connect itself too.

Basically its playing with colours and minds of customer.

Eg; During Christmas season its not necessary that apparel (Jeans , T- Shirt, Tops , Trousers etc)should have snowflakes , Christmas tree or reindeer print on them. Even if we put red, green and white merchandise together that it self will give a look of Christmas  & customers will approach it enthusiastically.   

Everything can take the customers attention : lighting , more colorful windows OR create a story in your windows costomer will be intersted too ...