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If not how would you do it differently.
That's a good question you have posted Thomas! Spending on events (organisation, sponsorships, setup and the big day/night) and spending in marketing are two separat ... See More
Both ways needs to be considered . I believe in the beginning when we are not too famous we need to start by arranging the events. Later when we have a good position then ... See More
It depends on the region/ country, while Facebook is a popular platform for storytelling in Egypt, Instagram is a popular platform for storytelling in Kuwait.
Digital marketing has always been a complement to event marketing. Digital campaigns add a sixth sense to your event marketing, the sense of interactivity in an intangibl ... See More
no, both ways are important.
Company participation and sponsoring of event helps firms to keep brand live and fresh in market and ultimately we are supporting a society with cause with fund and color ... See More