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Niche marketing is targeting a part of the market rather than the whole.
The benifit is more resources can be spent on the target audiance.
When Rolls Royace or Harley Davidson makes an ad they do not target the whole car or bike market but the top niche market.
Niche marketing is more successful in the developed world including the Gulf region than the developing world as the size of the nitch market is much smaller in the developing world.
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