Why is retail banking a fundamental department in the marketing strategy of commercial banks?

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Ghada Eweda
21-April-2016

Marketing Retail Banking Branch Banking

Question added by Joseph Muhereza , Associate Trainer , THE UGANDA INSTITUTE OF BANKERS
Date Posted: 2014/06/02

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by Omar Osama , Credit officer , Arab Investment Bank

because it depends on customer service approach which mean retailing is important tool marketing systems to commercial banks

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