'Advtsng doesn't create a product advntge. It can only cnvy it-bill brnbc'.wats ur take on his quote? i think advtg creates USP out of mundane feature

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Sultan Alghamdi
20-February-2016

Quote Creative Strategy USP

Question added by Ashok Kumar KG , Head Marcom & Activation , Radio Mango - Malayala Manorama
Date Posted: 2014/05/10

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by Deleted user

if bill bernbach said it, then it has to be true.

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