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The customer is the reason a company exists, hence all policies, and decisions must be directed towards exceeding customer expectations. The customer is always right even when we believe they may be wrong at times. You need to be patient with a demanding customer. Organisations and companies should embrace a 'know your customer' policy in order to create a longlasting relationship with their clients. Always embrace a positive attitude when dealing with a demanding customer. Never be taken up by your emotions. Learn to say 'sorry' even when you think you did no wrong. Remember a dissatisfied customer will tell20 more potential customers. The multiplier effect on dissatisfaction is higher. Never forget, the customer pays your bills.
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