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Investigate the reasons of the negative reputation
Take strong measures to resolve it and ensure the problems are resolved100 %
Ensure that it odes not happen again
Start rebranding
Plan for rebranding and bare the encurred costs.
First I have to find out if it's possible to improve or enhance its reputation if it's impossible I will remove it from my product line.
But if it's possible to improve it first, I have to find out the reasons behind this bad reputation by conducting marketing researches.
After that I will set a new strategy and a new marketing plan to over come this problem, if the researches showed that the reasons behind the bad reputation is related to certain feature or element In the product I have to develop the product and remove these element and replace it with othe other elements that suits consumers needs&wants(based on researches ofcourse) if the reputation came from bad word of mouth I will work more on marketing,advertising and Pr.
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