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What are the marketing plan you should adapt for a new innovative product to create competitive edge in current market segment?

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Question added by Md. Mominul Mominul , General Manager. , Mabco group.
Date Posted: 2014/04/22

Positive thinking and powerful study of the market and its requirements

jacqueline ogutu
by jacqueline ogutu , Financial Advisor-Affluent , Old Mutual Kenya

A3-5 year marketing plan with a yearly review this is because you need to observe the product as it goes through all stages of the product life cycle employing different strategies at every stage .

amer jayyousi
by amer jayyousi , Business Development Consultant , freelance

Blue ocean strategy

Menerva Melad
by Menerva Melad , Account Executive, Key Accounts , Graphic Home Company

Positive thinking

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