How can a corporation define its sales target?

Potential of market and potential of sales team must meet at some point the same point is ideal for the starting target & that can be elevated on monthly basis with additional reward to make a win win situation for the company and employee.

In a nutshell,  this depends on several things ....

1. The corporation itself,
2. Its offerings (products and services) and their market value (in $$$)
3. Identified target customers (buyers) for each and every offering
4. Expected volume (quantity)
5. Total value of transactions per offering per customer
6. The odds (chances) of winning
7. Critical Success Factors and actions to improve the chances.
8. The timeline (per day, week, month, quarter and year) for these expectations to happen

Hope this is of help to you !!