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How has sales changed in the past 10 years?

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Question added by Ghada Sameer , Project Manager and media executive , CQA
Date Posted: 2014/04/10

Convenience

Variety-competition

Availability-Especially over large distance

Delivery options-Express, Priority or Overnight

Ease of purchase experience

Oppurtunity to refund or recieve various discounts or store credit

Ease of filing complaints-Through comments and various platforms

 

Makes the consumer feel empowered, important and central to the shoping transaction

 

All possible through the innovations ecommerce and the internet

Abdel Fattah Ibrahim
by Abdel Fattah Ibrahim , CDT Director , Colgate Palmolive

Very good question

 

Selling has changed because buying has fundamentally changed!

Customers are better informed and empowered, technology and social media are playing major role

 

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