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Will Local Store Marketing success in the Middle East?

Local Store Marketing
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Question added by Nasser Khan , manager , Godrej Group
Date Posted: 2013/06/10
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Sherif Nazmi
by Sherif Nazmi , CEO , ICFI

It will work if done right & it pays off as well.
From my experience with McDonald's, customers like new ideas.
You have to be simple & creative.
Evaluate the events that work better & repeat them.

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