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How does communication enhance the brand awareness ad equity of a company ?

this is the project where i am working and the company i chooses is the youngest generation and i am finding some problem becuase it is the short term and long term strategy related issue but where and how to communicate with the market is arissing confudion. I have chossen two company First one is MTV and second is APPLE+NIKE. I am here to know the expert view regarding comminication .

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Question added by Md Zaid Ahmad , TRAINEE , Reliance Digital Retail LTD
Date Posted: 2014/01/08
yogeswara gondesi
by yogeswara gondesi , Indian Institute of Technology

The communication plays a key role in promoting brand awareness. A bad communicator cannot make his customers satisfied with the product, whatever the product quality is. 90% of the promotion job is done with successful communication with the client.

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