What is more important in marketing: creativity or innovation?Is there a difference between the two?

Question added by Ghina Said , Public Diplomacy and Media Outreach Expert , European Union Delegation to the UAE
Date Posted: 2013/11/20

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by Muhammad Farooq , Plant Operations and Project Manager , WR Grace

Creativity: Conceive new ideasInnovation: work required to make an idea viable

by Mohd Saif , Executive Sales & Marketing and Shoe finish head , C & E Limited

What leads the market: technology innovation or customer's needs?
Top Answer: Some leading companies, like Apple, believe in innovation first. Others still depend on developing produc ... See More

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How important is creativity to successful brand management?
Top Answer: In Sweet n Simple way : Its as important as oxygen for human being :) See More

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What is more important in business; innovation or efficiency?
Top Answer: <p>je pense que l'efficience est plus importante que l'innovation dans une société car elle permet ... See More

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Business has only two functions - marketing and innovation. Do you agree?
Top Answer: Sales and Marfeting one from the most important thing for business . Then documentation and pricing inclu ... See More

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