What is the best strategy you have to follow it to enter the market with new goods?

First of all, you should focus on the value proposition. To start it would be great to answer the below questions?

1. Is there any direct demand for this new product?

2. If the answer to question 1 is No, the next question will be how can I show that I can solve a problem (direct or indirect) through supplying this product to the target segment.