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Facebook is is updating three ad metrics. What do you think of facebook focusing on three areas; quality, engagement rate, and conversion rate?

Does this mean low quality ads will struggle compared to others? Read Facebook's blog: Metrics updates to offer you more actionable business insights

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Question added by Tasneem Tahir
Date Posted: 2019/03/25
Samik Dutta
by Samik Dutta , Business Manager , Pulsar Muhendislik Turkey

This means FB is willing to achieve a goal of better tracking, in search of a better conversion rate. They are trying to improve their analytics by the day, to enhance the throughput.