Do you agree with this statement: “When a company’s strategy is formed re-actively to keep up with the competition, it loses its uniqueness”?

Actually to lead the market you need to be unique or pioneer, but it does not necessarily mean that you must have an Active strategy, sometimes a Re-active strategy works better than an active one. 

When your rivals take a strategy actively but it takes them to a wrong place, you should avoid it and this avoidance is a reactive strategy, and it is right to take it. 

Active strategy of not approaching to smart phones and new generations of Oss by Nokia, led them to a fiasco, because they thought they were unique, they lost the market share, the brand and everything. 

Sometimes surfing on the waves is better than drowning!!