What are the types of marketing channels? and What are the functions of each of them?

Start networking and exchanging professional insights

Register now or log in to join your professional community.

Next Question:
Disagreement between different marketing channel regarding roles, rewards and go...
Posted by:
DR MD ANWAR HOSSAIN
26-October-2016

Multi channel Marketing Marketing Management Marketing Systems Marketing Channel Marketing

Question added by Tasneem Tahir
Date Posted: 2018/10/16

Upvote (1) Views (3) Followers (2) Answers (1) Report Question

Write an Answer
Register now or log in to answer.

1 Answers

Mohamed Fawzi Mohamed Abdelhadi

by Mohamed Fawzi Mohamed Abdelhadi , مسوق اليكتروني , Falconshost

There are four principals types for marketing channels as follows:

Reverse channels.
Direct selling.
Dual distribution.
Selling through intermediaries.

In Details marketing channels types maybe :

Email Marketing. ...
Pay-Per-Click Advertising (PPC) ...
Search Engine Optimization (SEO) ...
Display Advertising. ...
Social Media Marketing (SMM) ...
Content Marketing. ...
Affiliate Marketing. ...
Online Public Relations.

There are many functions for them like:

information gathering and distribution.
product promotion.
arranging contacts and matching products to meet buyers needs.
negotiation of prices and financing the costs of the activities in the channel.
physical distribution of products through the channel.

Downvote Reply () Report

Popular Searches

Sales Executive Jobs Engineers Jobs Engineering Technicians Jobs Accountant Jobs Driver Jobs

Write Your Answer

More Questions Like This

Why is digital marketing strategy in an enigma?
Top Answer: From where should you start to build a Digital Marketing Strategy – Most of organizations does not unders ... See More

Answers (47)
_ is a system of marketing by which organizations communicate directly with target customers to generate a response and/or a transaction.
Top Answer: You are referring to direct marketing. You can also describe it by marketing mix or promotional mix. Depe ... See More

Answers (1)
What are the Universal functions of Marketing channels?
Top Answer: Pysical possesion- possession utility is derived which includes selling them, mortgage. Ownership- channe ... See More

Answers (1)
In marketing channels, conflict occurs at different levels of same marketing channel is classified as?
Top Answer: Option 1 Vertical conflict See More

Answers (14)

Do you need help in adding the right keywords to your CV? Let our CV writing experts help you.