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How do you manage to make your customers loyal customers?

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Question added by Nadjib RABAHI , Freelancer , My own account
Date Posted: 2018/04/27
Islam HABIBI
by Islam HABIBI , Trainee - متدرب , Deloitte Nearshore

Confidence is the key of making loyal customers , it includes : Quality of Services , Truthfulness and surprises  !!

Obaid ur Rehman
by Obaid ur Rehman , HR Executive , Al Bahr Al Arabi Marine Engineering Services

afaque shaikh  has described in detail. Support his thoughts. 

shiran khan
by shiran khan , Recruitment Officer cum Business Development Executive , Crystal Gulf United LLC

by buliding the relationship with Customers while following up & giving the best service to customer to have loyalty on me and which is genuine in our company products to make the customer aware of this & i never give false commitment with Customer either he use the sercvice of my Organisation or not .

afaque shaikh
by afaque shaikh , Accountant , eSar information systems

  1. Set up ways to communicate with your customers. ...
  2. Provide extra perks for your most loyal customers. ...
  3. Consider different payment plans. ...
  4. Provide great customer service. ...

Mohsen  Ali Ahmed  Rajeh
by Mohsen Ali Ahmed Rajeh , Commercial Manager Assist , Al-Rawdah General Trading & Agencies Co.

  • Well, there are many ways to make our customers loayl customers to our company and products. The first way is to build avery good imperation for the customers from the first time whcih wil make you build a good a relationship with customers by contacting them on occasions, be with them in good and bad times. Second, make a special offers for my customers , I mean make them special. Third, , remind them by using makreting tools such as ads compaign, digial makreting and social media.Finaly, try to conact them and made survey about our products or services and our customer care

Ashraf E. Mahmoud (PhD)
by Ashraf E. Mahmoud (PhD) , University Lecturer, Freelancer Consultant and Trainer for Int'l Business & Banking TF. , FreeLancer

Thanks for invitation,

In a very short and brief wording,

To make your customers loyal customers, you have to satisfy all their needs as much as you can.

Celeste Ann Mascarenhas
by Celeste Ann Mascarenhas , Health Care Assistant, Level 3 Nursing , Carlton Court Care Home

Thank you for the invitation.

A Rich Customer Care Experience makes a person come back to the company they value most.  the employee who can do this honestly and with an empathy serves them well - a happy customer.

If you deal with customers on a daily basis, be sure to stay patient when they come to you stumped and frustrated, but also be sure to take the time to truly figure out what they want — they’d rather get competent service than be rushed out the door!

When it comes to important points that you need to relay clearly to customers, keep it simple and leave nothing to doubt.

It’s not about making a sales pitch in each email, but it is about not letting potential customers slip away because you couldn’t create a compelling message that your company’s product is worth purchasing!

Remembering that your customers are people too, and knowing that putting in the extra effort will come back to you ten-fold should be your driving motivation to never “cheat” your customers with lazy service.

Those who don’t seek to improve what they do, whether it’s building products, marketing businesses, or helping customers, will get left behind by the people willing to invest in their skills.

Your willingness to do this shows the customer three very important things:

  • That you care about getting it right
  • That you're willing to keep going until you get it right
  • That the customer is the one who determines what “right” is.

That’s a big part of why happiness ratings are built into our help desk product, and team members can access and learn from reports detailing their customers’ happiness over time.

some specific skills that every support employee can master to “WOW” the customers that they interact with on a daily basis...

1. Patience

If you don’t see this near the top of a customer service skills list, you should stop reading.

Not only is patience important to customers, who often reach out to support when they are confused and frustrated, but it’s also important to the business at large: we’ve shown you before that great service beats fast service every single time.

2. Attentiveness

The ability to really listen to customers is so crucial for providing great service for a number of reasons.

Earlier I went over a few customer feedback systems, and before that I showed you the data on why listening to customer feedback is a must for many businesses who are looking to innovate.

Not only is it important to pay attention to individual customer interactions (watching the language/terms that they use to describe their problems), but it’s also important to be mindful and attentive to the feedback that you receive at large.

  • Without positive language: “I can’t get you that product until next month; it is back-ordered and unavailable at this time.”
  • With positive language: “That product will be available next month. I can place the order for you right now and make sure that it is sent to you as soon as it reaches our warehouse.”

Don’t waste time trying to go above and beyond for a customer in an area where you will just end up wasting both of your time!

3. Clear communication skills

Make sure you’re getting to the problem at hand quickly;

customers don’t need your life story or to hear about how your day is going.

4. Knowledge of the Product

The best forward-facing employees in your company will work on having a deep knowledge of how your product works. Without knowing your product from front to back, you won’t know how to help customers when they run into problems.

5. Ability to use positive language

Sounds like fluffy nonsense, but your ability to make minor changes in your conversational patterns can truly go a long way in creating happy customers.

Language is a very important part of persuasion, and people (especially customers) create perceptions about you and your company based off of the language that you use.

6. Acting skills

Sometimes you’re going to come across people that you’ll never be able to make happy.

Every great customer service rep will have those basic acting skills necessary to maintain their usual cheery persona in spite of dealing with people who may be just plain grumpy.

7. Time management skills

Hey, despite my many research-backed rants on why you should spend more time with customers, the bottom line is that there is a limit, and you need to be concerned with getting customers what they want in an efficient manner.

The trick here is that this should also be applied when realizing when you simply cannot help a customer. If you don’t know the solution to a problem, the best kind of support professional will get a customer over to someone who does.

8. Ability to ‘read’ customers

You won’t always be able to see customers face-to-face, and in many instances (nowadays) you won’t even hear a customer’s voice!

That doesn’t exempt you from understanding some basic principles of behavioral psychology and being able to “read” the customer’s current emotional state.

This is an important part of the personalization process as well, because it takes knowing your customers to create a personal experience for them.

Look and listen for subtle clues about their current mood, patience level, personality, etc., and you’ll go far in keeping your customer interactions positive.

9. A calming presence

There are a lot of metaphors for this type of personality: “keeps their cool,” “staying cool under pressure,” and so on, but it all represents the same thing: the ability some people have to stay calm and even influence others when things get a little hectic.

I’ve had my fair share of hairy hosting situations, and I can tell you in all honesty that the #1 reason I stick with certain hosting companies is due to the ability of their customer support team to keep me from pulling my hair out.

. Goal-oriented focus

This may seem like a strange thing to list as a customer service skill, but I assure you it’s vitally important.

 Empowering employees, I noted that many customer service experts have shown how giving employees unfettered power to “WOW” customers doesn’t always generate the returns many businesses expect to see.

That’s because it leaves employees without goals, and business goals + customer happiness can work hand-in-hand without resulting in poor service.

. Ability to handle surprises

Sometimes the customer support world is going to throw you a curveball.

Maybe the problem you encounter isn’t specifically covered in the company’s guidelines, or maybe the customer isn’t reacting how you thought they would.

Whatever the case, it’s best to be able to think on your feet ... but it’s even better to create guidelines for yourself in these sorts of situations.

Let’s say, for instance, you want to come up with a quick system for when you come across a customer who has a product problem you’ve never seen before.

  • Who? One thing you can decide right off the bat is who you should consider your “go-to” person when you don’t know what to do. The CEO might be able to help you, but you can’t go to them with every single question! Define a logical chain for yourself to use, then you won’t be left wondering who you should forward the problem to.
  • What? When the problem is noticeably out of your league, what are you going to send to the people above? The full conversation, just the important parts, or maybe some highlights and an example of a similar ticket?
  • How? When it comes time to get someone else involved, how are you going to contact them? For instance, at Help Scout we use our own product to assign conversations to another team member, or @mention the person from whom we need help in a note within the conversation.

. Persuasion skills

This is one a lot of people didn’t see coming!

Experienced customer support personnel know that oftentimes, you will get messages in your inbox that are more about the curiosity of your company’s product, rather than having problems with it.

(Especially true if your email is available on-site, like ours).

To truly take your customer service skills to the next level, you need to have some mastery of persuasion so you can convince interested customers that your product is right for them (if it truly is).

. Tenacity

Call it what you want, but a great work ethic and a willingness to do what needs to be done (and not take shortcuts) is a key skill when providing the kind of service that people talk about.

. Closing ability

To be clear, this has nothing to do with “closing sales” or other related terms.

Being able to close with a customer means being able to end the conversation with confirmed satisfaction (or as close to it as you can achieve) and with the customer feeling that everything has been taken care of (or will be).

Getting booted after a customer service call or before all of their problems have been addressed is the last thing that customers want, so be sure to take the time to confirm with customers that each and every issue they had on deck has been entirely resolved.

. Empathy

Perhaps empathy — the ability to understand and share the feelings of another — is more of a character trait than a skill. But since empathy can be learned and improved upon, we’d be remiss not to include it here. In fact, if your organization tests job applicants for customer service aptitude, you’d be hard pressed to look for a more critical skill than empathy.

. Willingness to learn

If you came across this article and read all the way to the bottom, you likely already have this skill (nice job!).

This is probably the most general skill on the list, but it’s still necessary.

What better way can a startup’s support team learn as it goes then breaking down their own customer happiness metrics each and every month, for the public to see?

A customer will remain loyal as long as there is an YOU attitude and good mannerism among the employees dealing with the customer face-to-face or telephone.  Honest employees will make customers loyal by serving them well and to their satisfaction and their happiness, giving them a good rich customer  experience always.

Omar Saad Ibrahem Alhamadani
by Omar Saad Ibrahem Alhamadani , Snr. HR & Finance Officer , Sarri Zawetta Company

Thanks

Actually, I haven't enough experience in this field, but what I believe in, is ; "You need to build strong basic of customers- clients loyality in order to cement your company and market sahre". thats come from feed and consent your customers and clients desires and deliver it, and let them feel always that they are  the core of your intresting.

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