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Why witter is considered an effective customer service tool?

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Question added by Zain Khater , Project Supervisor – StartUp Project , Injaz
Date Posted: 2018/02/28
Stevica Nikolic
by Stevica Nikolic , Driver , gulf marine services

It's effective because it allows customers to communicate with the company in a channel that they prefer (no more IVR/Phone Tree for me, please); it makes the issue public so that the company is forced to respond and act (transparency = #winning!); and it allows the company to answer questions with a human style and build brand equity (bonus: and builds content for others to search and use for self-service.)

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