What is more effective as retail marketing communication? Mass comms or comms focused in point of sales/distribution?

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Why FMCG Companies Spend lot of money on Retail Marketing and focus more on Reta...
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Aneesh Stephen
22-April-2014

Marketing Research Distributions Brand Communication Communications Sales & Marketing Experience

Question added by Nafiz Zaman , National Account Manager , Ventura Foods Canada
Date Posted: 2017/10/02

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Obaid ur Rehman

by Obaid ur Rehman , HR Executive , Al Bahr Al Arabi Marine Engineering Services

would love to gain knowledge from experts.

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