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Some salesmen think that selling is like eating—to satisfy an existing appetite; but a good salesman is like a good cook—he can create an appetite when the buyer isn't hungry.
So great selling involves helping people to make great buying decisions.
Firstly I step into the customers shoes as to what does the customer want and then make him sell what I want to sell. This is called the art of selling or art of articulating in order to sell your product.
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