How can an organisation improve its relationship with customers?

Communication with the customer is the ultimate relationship builder.  This applies to both individual customers or corporate accounts.

Whether it's advertising or marketing to attract the customer, to transacting with the customer via sales or service, answering the customer's questions and providing the necessary information for the customer to make a decision is key.

Going beyond the transaction with request for customer feedback or ensuring that the "support" lines are not over-run with issues is the next step with building a customer relationship,

Lastly, periodic (NOT extensive) and timely contact efforts, via email, personalized offers or mail pieces, can expand on keeping your brand in front of the customer.

For Corporate accounts, the account manager should be well versed in the relationship key points, understand when failures are taking place and act to ensure failures are not repeated.  The account manager must be in constant contact with all levels of the Corporate customer to ensure that all employees are HAPPY (not just satisfied) with the service provided.

How do you build a relation with someone? You build rapport. Instead of considering your customers as mere a mere source of revenue and hurrying in selling them something, consider them as people who need your help. Empathy plays a vital role. Try to put yourself in their shoes and realize their difficulties, problems and issue. Offer a helping hand and try to address their needs. First ask customer what kind of solution they are looking for and then address those concerns.Customer support and relationship executives are your representatives through which clients interact with your company. If they are available for them, identifying their issues, addressing their issues in a timely fashion and offering value, then you can consider that you're building a long lasting relation with your customers. But it's a long hit and trial method depending upon the kind of services or goods you're offering. Just note what's working and what didn't work and keep doing what worked in the past. 

Quality product or service, after sales service and prompt response when customer ask for.

The main essential tactics for very good customer relations are Regular communication, email marketing is one of the cheapest way to stay connected, Rewarding you loyal customers etc.. ultimetely put yourself in the customer place so that you would understand their expectation and you can buildup your customer relationship accordingly.

Successful organization must involve customers and share with them its mission and vision also must use media to receive thier feedbacks

The role of the organization is to find out who are there customer/s. Non Stop research on the needs and wants to satisfy their customer, knowing the best approach of pleasing their market. This is a non verbal way of communicating to your customer; satisfying their craving of good customer service. 

The key element in good customer relationship is constant engagement with the customer on a regular basis irrespective of their purchase patterns. Create consumer community of your clients and let them share their experiences about your products, services, and experiences and actively participate in those sessions. Celebrate and highlight feedbacks positive as well as negative and share the learnings and actions taken from negative feedback. Bottom line, engage your customers and genuinely pursue open, honest and swift communication with them on all levels and for all services. 

Always practice and preach the whys and hows with your employees about customer service.  

 . The service is timely and of high quality

The thing is that there is no magic to improve the relationship with customers, every single company has to communicate like a human being and avoid the mistake to train employees to memorize greetings/ sales pitches or even apologies. Every single interaction with a customer/ prospect is a great opportunity to focus on building trust and customer relationships.

Learn about the customers especially that customers start to be more volatile. In today's world, the easiest way to make the difference from competitors are customers experience the company delivers not the selling product. 

Raise brand awareness and enhance lead generation, by sharing interesting contents on the web through social media: Facebook, linkedin... depending on what channel, our largest auience is using. Use mediums loke videos, blog posts.

The key to this answer is to understand the difference between these two terms: Reacting and Responding. When the customer comes with a problem, we just have to respond rather than reacting.

You attitude determines your aptitude. Listening customer service feedback carefully don't ignore them what they are saying and immediately start working on it. Organization must give great tools and teach they great customer service to win the heart of the customers.