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How to approach a client with an expensive product?

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Question added by ARAFATH Ayyappankavil , Field Manager - Insulation Div , Thermal insulation manufacturer
Date Posted: 2017/02/16

First, you would need to build rapport. and when you feel that you have established that, then you can slowly introduce your product. Start it off with the benefits that it can give your customer, product specifics and such. The key is that you attract them with what the product CAN do for them, for if they are very well into the product then the price wouldn't be much of an issue. But there are some customers that would ask how much the tag on the item is before you start introducing it to them, so what you need to do is to first answer their question and follow it up with "it'll be worth your money for"  then give out the benefits. hope i was of help. 

SHAMSHAD HUSSAIN
by SHAMSHAD HUSSAIN , Chief Operations Officer , Majan Printing & Packaging Co. LLC-

Any Product will be required to communicate it’s Value to the User by identifying the need of the user in terms of its Use, performance, Ease of operation, Decorative Value (eg – diamond/ Car), repetitive use, quality, and life etc.  

A product will be expensive if it does not offer the value which is perceived by the buyer. Having a higher price does not necessarily make the product expensive. It can be termed as capital intensive with returns spread over a period of time.

If one is able to communicate the value to the customer, it is easy to approach with high cost products with it’s perceived value to the customer. 

Mansoor Ali
by Mansoor Ali , SALES OPERATIONS MANAGER , TTI TESTING INTERNATIONAL (PVT) LTD

Did your research.

List down the findings.

List down the competitor's plans.

Based on finding draw your Marketingg Plan

krishna chaitanya chitturi
by krishna chaitanya chitturi , Manager , Convergent Technologies India Pvt Ltd

  1. Find out the application, Budget and ou product application fulfilment of the customer.
  2. Figur out the competation.
  3. Try to eliminate the compettors based on quality, performance and post sale service.
  4. Talk about the price, after we are in the lead.
  5. Bring out the case studies, where we succeeded by using our products.
  6. Arrange the Pre sale demonstartions to get confidence to customer on the material we are going to supply. 

Johan D'mello
by Johan D'mello , Accountant , Al Ameeri Seas And Desert Kuwai

First we should know what the client requirement is, based on that we should recommend products to the client.

Emeliza Gallardo
by Emeliza Gallardo , Cleaner , ARAB MEDICAL DAR

fisrt approaching nicely with the key of smile..why if you are asking with your face looks afraid or problimatic or very serious.apparently the customer think hard than you.now start with intodusing how good product you have how it is useful for them,the good quality @ how it runs it sellf @ in  years.give the services can example warranty,casification of item @ so on then lastly talk about how to paid or how or it is possible to pay as much as they can afford

AbdulRahman MOHAMMED
by AbdulRahman MOHAMMED , Brand , ABU ISSA BROTHER INVESTMENT

Providing the guest with the product knowledge were feature and benefits is explain highlight the special ingredient which evaluate the quality of the product 

Refiloe Makwela
by Refiloe Makwela , Manager , Realsome (Pty) Ltd

Approaching a customer with an expensive product requires that you do a small backround and lifestyle check and ask the client about their interest. A friendly converstion will lead into smooth introduction of the product.

Explain the qualities of the product and the convenience the product will bring to the client. Explain the pride the company has on its product by assuring the client of follow ups that they will get and the guantees on the product. Where possible demostrate what the product can do. In this way the price will be easily matched to what the product can do.

Aqib Mehmood
by Aqib Mehmood , sales officer , Transworld Home

First analyze the need of client and then summarize it best fit for his need.

Prachi Tanmay Mohanty
by Prachi Tanmay Mohanty , Senior Engineer , Houghton

Try to understand pain points of customer, his requirements & try to resolve the issues with the products trial. Explain the benefits of the product wrt to issue plus additional advantages. That can help a lot in value selling.

Tariq Sallam
by Tariq Sallam , Office Furniture & Systems Solutions Projects Sales , Jeraisy Group - Riyadh House Co.

i have to build a trustful relation with customer , then i can easly appears the durability of my product

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