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How can we attract a new generation of readers (newspapers)?

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Question added by Seyyed de la Llata Montoya , Sr. Designer , Gulf News newspaper/ Al Nisr Publishing
Date Posted: 2016/12/30
Jai Vardhan Tewari
by Jai Vardhan Tewari , Senior Director , Viacom18 Media Pvt. Ltd

1. Language: The newspaper/medium should communicate more in the language of the targeted consumers/readers & should communicate at their understanding levels.

2. Content: Relevant content to the targeted readers/consumers which suffice their need for a newspaper. Offering should be different/unique, must be desirable & be a part of their environment. 

3. Pricing should be tempting.

4. Availability should be hassle free.

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