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As a marketing executive/officer, in your first meeting should you tell the client ideas/suggestions or should you listen to their needs first?

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Question added by Mariam Eid , Marketing and Communications Manager , Executive Solutions
Date Posted: 2016/12/05
Jouda Christine Seghair
by Jouda Christine Seghair , Brand and Communications Consultant , Consultant/Self

Always listen first.  Show up well prepared, with research done and a few ideas/concepts of course - but the client knows their business far better than you do.  Even more importantly, only the client knows their pain points and can tell you what they want to achieve.  Ideally your research has armed you with enough material to be able to engage with the client in an informed way, ask insightful questions and even anticipate some of their requests.  If you have invested in background research and planning you will be able to field requests with competitive knowledge and set client expectations appropriately. 

Listen to the client's need and understand their pain areas, analyse what and where can one improvise on current marketing campaign

Wafaa Azab
by Wafaa Azab , Senior account manager , Hewar Group

Listening customers doesn't have to be difficult. I should know what they really want then give them ways and means to communicate with me and offer their suggestions 

Sherif Emara
by Sherif Emara , Printing Press Manager , Gulf Publishing & Printing Company

Of course marketing rep. should listen for long in first meeting , customer should be given the chance to reveal their needs and expectations and marketing representative acting upon.

understanding customer needs is a must for successful marketing. 

Binusha  Wijewardane
by Binusha Wijewardane , Assistant Administration Manager , China National Aero Technology International Engineering Corporation

Should listen to their needs first

Imran Athaullah Mirza
by Imran Athaullah Mirza , Senior Sales Engineers , Arabian Auto Agency

First you need to listen the requirement of the client then later advice them with suitable solution.

Hiba Sabra
by Hiba Sabra , Account Manager , Expression

Listen to the client's needs first.

Mouna ELOUIZI
by Mouna ELOUIZI , Responsable Marketing , Société de crédit

Listen first to be able to evaluate the client's needs correctly, without being biased by one's believes or selling objectives.

lav yadav
by lav yadav , 7 , indan oil corporation

should listen for long in first meeting , customer should be given the chance to reveal their needs and expectations and marketing representative acting upon.

Mohammed Khaled  Alsalhy
by Mohammed Khaled Alsalhy , Media & Marketing Coordinator , qatar university

First of all you need to listen to your clients and try to pull addition information about their needs then create a special plan that fits their needs.

Dawood Khan
by Dawood Khan , General Accountant , Bu Ghanoom General Maintenance

Listening forms the foundation of any effective customer service interaction

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