Increased shopping mall culture & growth in retail sector redefines BTL activities and it is getting more important than ATL activities. What are your views?

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TASHI TSHERING
02-October-2017

BTL (Below the line marketing)

ATL (Above the line marketing)

Marketing Retail Sales

Question added by Deleted user
Date Posted: 2016/11/13

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2 Answers

Vaiyapuri Gopalakrishnan

by Vaiyapuri Gopalakrishnan , Manager - After Sales , M/s Saud Bahwan Automotive llc

Agree on experts answers. Thanks for your invitation.

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DR MD ANWAR HOSSAIN

by DR MD ANWAR HOSSAIN , Moderator , bayt.com

Thank you for your invitation. I think

ATL (Above the line marketing).

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