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Which is more important for business, top line or bottom line?

If you are going to acquire a running business, what will be more important from you... Turnover or Profit

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Question added by AHMER AIJAZ ACMA UK CGMA AICPA USA , Chief Financial Officer (Group) , Rahimtoola Group of Companies (Pharma, Skin Care, Shipping and Trading)
Date Posted: 2013/09/14
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Deleted user

Infact both are important.

Jawad Khalek
by Jawad Khalek , Sr. Executive Consultant , Self

Bottom line is more important as it shows how much the business is profitable

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