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From your opinion, what are the keys to marketing success?

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Question added by Ghada Eweda , Registered student MBA-marketing , AOU
Date Posted: 2016/08/21
Ghada Eweda
by Ghada Eweda , Registered student MBA-marketing , AOU

Basically, Keys to marketing success can be summarized in below mentioned points:

a. Firstly the foremost important point is to “satisfy the customer”.

b. Secondly A company should have a clear image in order to achieve marketing success.

c. Thirdly work should be clearly distinct from other business activities in an organization. It should be central to the entire organization.

d. Fourthly business should develop a unique strategy that is consistent with the circumstances that it faces.

Gayasuddin Mohammed
by Gayasuddin Mohammed , Advocate , Practicing Law before High Court at Hyderabad

I fully agree with the excellent answer by Madam Ghada Eweda. Thanks & Regards.

Gurjit Singh
by Gurjit Singh , Global Sales and Business Development Manager- Actively looking for change , Saudi Rubber Products Co.

Create A Budget Before you start doing anything, you need to create a budget for your marketing campaign. Once you’ve created one, you’ll need to stick to it. Don’t go over your budget, it shouldn’t be necessary. You’ve chosen this budget for a reason, probably because you can’t afford to go over it. A lot of marketing campaigns fail because people spend far too much money on them. Be financially conscious and only pay for things you need to pay for.

Focus On A Target Audience One of the key elements of any marketing campaign is to find your target audience. If you’re trying to promote your company to the world, it’s going to be very difficult. Not everyone will want what you offer, so there’s no point marketing it towards them. Focus on the target audience for your specific business. They’re the people who are likely to be interested and so worth your time and effort.

Build Brand Reputation Find ways to improve the reputation of your business as a brand. If you’ve got a bad reputation, then no manner of marketing will be able to help you. People do business with brands they can trust and that have good reputations. For your marketing strategy to work, you need to gain a positive rep.

Utilize The Internet You can’t have a successful marketing campaign unless you’re making the most out of the internet. There are so many online marketing techniques that you can use to your advantage. The benefits of marketing online are that you can reach a wider audience, and it’s extremely convenient.

Track Your Performance You should always be looking to track the progress of your campaign. Set weekly targets and see if you can achieve them. At the end of the week, have a meeting with your team and see how the marketing performance is looking. This is key because if you see you aren’t making much progress, you’ll have to reassess the things you’re doing. Also, if you start making changes to your strategy, you can easily see if it’s making a difference or not.

Know The Competition Make sure you know who all your direct rivals are when you’re running your campaign. This could include similar businesses to yours, as well as perhaps other local businesses as well. By doing this, you can figure out what they’re doing and then do it better. You can make a big point about what sets you apart from your competitors. Find something you do better than them, and make it a focal point of your marketing campaign. You want your audience to know that you’re a class above the competition.

Marketing is so powerful that it can turn an average business into a successful one. If you can put a good campaign together,

Zaheer uddin Raja
by Zaheer uddin Raja , Accounts Supervisor , Pakistan International Airlines

Endorsed Ghada's precise answer.

 

Emmanuel Wamweta
by Emmanuel Wamweta , production supervisor , Tembo Steel Rolling

 I fully agree with & endorse both Mr. Gurjit & Ms Ghada's excellent submissions here.

Thanx for the invitation

walid Alahmed Alsaid
by walid Alahmed Alsaid , محاسب , بالميرا

A- recognize market needs.

2. The ability to control consumer tastes.

3-love of the work being done because it leads to your creativity by.

Rajan Puri
by Rajan Puri , Director Special Projects , Self employed

Big issue is need analysis. First we have to grasp the need and target client. The next in today's world in my experience of 25 yrs is finding "blue ocean" getting a niche which utilises your core competence without having all and sundry competing with you. If you have done these two you have nailed it .

to make our marketing a succeess story we need to keep these points in mind. 

knowledge of our products / service.

other potential player in market. 

Culture and invironment.

identify our target audience.

segmentation.

use Proper media channel to communicate to your target class. 

 

 

 

 

 

Thank you Mz.Ghada for your invitation ...... I see your answers are realy good and helpful , i agree with you

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