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What's the best way for a company to increase their social media reach?

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Question added by Salam Assi , Customer Service Officer , Etihad Bank
Date Posted: 2016/08/18
Ghada Eweda
by Ghada Eweda , Medical sales hospital representative , Pfizer pharmaceutical Plc.

Well! practically  to increase soccial media reach you should try interactive content (quizzes,polls,assessments, contests) in your posts.

For instances, what’s very important, I think that quizzes are the most shared content type on Facebook!

Look what you get when using interactive content in your posts:

  • Grabbing audience attention,
  • Sustaining engagement,
  • Entertaining audience,
  • Gaining leads,
  • Transferring traffic to website, other channels,
  • Obtaining unique, self-declared data,
  • Receiving insights.

Other way, just try out Engageform – which is an intuitive creator for interactive content (quizzes, polls, surveys and assessments).

Engageform in-use:

1. Quick to create and design – intuitive and effortless panel

2. Easy sharing and embedding – spread your interactive content across the web.

I believe the most important thing about increasing reach and gaining new audience is to reach people that might be interested in our service or product for real.Quality over quantity! It is certain that high quality traffic gives more effects for sales than huge traffic of random users.

So the question is how to reach the high quality audience?

As a community manager I use and also recommend to my clients application for real time internet monitoring and analyzes. Because you should be not only the best, but also the fastest, ready to answer wherever people talk about you, your brand or product, kind of service you do, competitors, ask for recommendation, advice or help.

Did you know, that over 80% of people ask online for recommendation before they make a purchase decision!

Applications like Brand24.com which I recommend to try, gains every public mentions related to keywords you set in your project.

It allows you to join and engage every public conversation and thanks to the real time notifications you can be first! It means managing online presence, gaining new audience, getting new leads and advocated for your brand! And this solution is sooo much more time saving that doing everyday searching via google. Also, thanks to Slack integration you can easily share mentions, delegate tasks and be more effective with managing.

Thanks to this strategy you can be sure, that people you engage are truly interested in your niche and that means that you are able to generate a really valuable traffic for your brand, company’s blog or simply sales team.

Try now the free trial and see how it will work for you! Don’t hesitate to ask our assistants for help with configuring your project on the beginning to be sure it works best for your purpose :) :) 

amira qattan
by amira qattan , Marketing officer , Mawdoo3.com

Any company looking for more interactivity on various social media platforms must put in mind three major points :1- Strategic focus ( where are we headed , what do we want to acheive )2- How can improve our presence and interactivity by boosting up the content we are offering 3- follow up is a very importnat step because if we are improvng the two peviously mentioned steps without following up with numbers of( likes , retweets, views ) , measuring wehre we were and where we are.

Samiullah Khan
by Samiullah Khan , IT Support Specialist , KITOPI

Thanks for the invite Miss Salam...

To increase Social Media Reach u must let everyone know ur presence everywhere on social media... it must be u on top of newsfeed every time.... the more u let people talk about u the more followers increases... giving something new something interesting something for the people to talk about will increase social media reach.... Making everyone feel the presence is important...

Pankaj jha
by Pankaj jha , SAP testing lead , Hcl Technologies

By engaging a resource for the task of posting the developments in the Company in social media channels like Facebook,twitter,linkedin.

Nirmal Kumar BABU
by Nirmal Kumar BABU , Warehouse Manager , GREEN PLANET INDUSTRIES (VVF GROUP)

Introduce the business through social network such as Linkedln, Twitter, Facebook, Instagram etc, Keep updating day today and make it more interesting to the viewers

 

Mohamed Elsherif
by Mohamed Elsherif , Head of insights and reporting , Crowd Analyzer

 

First let us understand the reason for this reach. You might have different valid reasons to increase your reach on Social Media like, but not limited to:

 

 

    Increase awareness.

 

    Increase sales.

 

    Increase leads.

 

 

You can measure your social reach mainly by three items:

 

     Engaging unique users (Comments/Shares/Retweets/Reactions)

 

    Fans / Followers.

 

    Reach (unique people who saw the post).

 

 Now answering your question, how you can increase my social reach (engaging users / fans; followers / reach).

 

 In my opinion you should focus on increasing your social media reach through engaged users. I worked on a leading news media agency in Egypt that had around 2.5m fans on Facebook but never engaged more than 1000 people on any post. People truly like the page because its name, but they did not manage to build an engaging community. In the mean time other pages that had great engagement rate crossed more than 5.5m fans. So, how do you increase engagement?

 

 Work on producing quality content!

 

 This is headline answer for your success in increasing social media reach. Work on the quality content. Now I can't simply answer how to produce quality content because it will take so much time. However this is where you should start your investment.

 

 Here are some links on writing better content:

 

     http://contentmarketinginstitute.com/2016/06/content-strategy-practices-marketer/

 

    http://www.convinceandconvert.com/digital-marketing/how-to-write-better-content-for-social-media/

 

 I also recommend you to read the book "On Writing Well".

 

 I hope this is beneficial. 

 

Mazhar Ali
by Mazhar Ali , Customer support Engineer (Oracle DBA) , Techaccess (Oracle Platinum Patner) & Mobilink

Hi Salam Assi,

 

To increase social media reach:

• Show your presence everywhere in your niche

• Optimize your social profiles

• Share useful, valueable content (Variety,Visual content,)

• Agile Interection with your followers

• Build relationship with people in your industry

 

Feel free to ask your quries.

 

Thanks,

Mazhar Ali

Oralce DBA | Freelance Social Media Manager

 

Deepak Divakar
by Deepak Divakar , Marketing Head , Brikcom India Consultancy Pvt Ltd & Global Village Media Syndicate

A unique video of our product which stands different from others this will help to reach many customers as well as a well competitive quiz or Brain games

Zeina Bakkour
by Zeina Bakkour , Social Media Executive , Esiters

In my opinion, the best way for a company to increase its social media presence is by getting the customer involved, and this could be done when the company increases their polls, quizes and contests. When the customer feels like he has a platform to decide and give his opinion, he will interact with it, thus sharing it and getting more exposure.

خليل محمود عباس
by خليل محمود عباس , مدير عام الشؤون المالية والإدارية , سفير للسياحة والفندقة

As a G.M   I make sure that the team and DOSM know my clients application for real time internet monitoring and analyzes. Because they should be not only the best, but also the fastest, ready to answer wherever people talk about the product ,  brand , kind of service you do, competitors, ask for recommendation, advice or help.

Did you know, that over 90% of people ask online for recommendation before they make a purchase decision

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