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How do I increase my company social media followers?

I work on online business and we have a very ambitious target to increase our social media followers. Especially Instagram and Youtube. Which are the techniques you people recommend for us to increase the volume of followers?

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Question added by Juan Lopatia
Date Posted: 2019/02/13
Nada Khalil
by Nada Khalil , Business Development Manager , POSCO E&C Saudi Arabia

  1. Understand your audience. 
  2.  who your target audience is. 
  3. Produce valuable content. 
  4. Engage. 
  5. Use hashtags. 
  6. Be consistent. 
  7. Run competitions. 
  8. Tag other people and pages. 
  9. Use analytics.

For Instagram: Post video content 5-6 times per day.

For YouTube: Post minimum 1 video per week.

Posting alone isn't enough, have Call to Action in each piece of content you share on both platforms. CTA could be: Asking a question, Asking audience to take a specific action (like, comment, share, download, subscribe, etc)

Maria  Caguete
by Maria Caguete , Marketing And Business Development Manager , Standpoint Businessmen & PRO Services

The conternt of your post is one of the most important factor to get the interest of followers. Use hashtags to reach your target audience , it is important to use hashtags relevant to your post. Post your campaign at least 2x or 3x a day.

Hope it helps. Best of luck

Donald Nirmanik
by Donald Nirmanik , General Manager - Operations , Samruddi Developers

Social media is a fantastic way to promote your business. It’s free, you can target your posts and your audience reach is endless. Few other marketing mediums can make such claims but as any social media expert will tell you, there’s no point wasting time and energy sending out content if you don’t have an audience.Increasing your followers should always be at the forefront of your mind when managing your social media accounts. Why? Because a large audience leads to increased brand recognition, improved customer loyalty, more opportunities to convert and of course, higher conversion rates.On the flip side, a dwindling following will leave you trailing in the wake of your competitors and losing out on valuable marketing opportunities.Whether you’re just starting out with your social media efforts or you’ve been trying for some time and are becoming frustrated with the lack of likes and follows, below are some great ways to increase your followers.

Understand your audience.The first thing you need to identify is who your target audience is. Customer profiling provides you with the in-depth knowledge you need in order to attract a large following. Some of the more important factors to consider include:

  • Demographics – what is the age, gender and income of your desired following?
  • Psychographics – what’s their personality type?
  • Behaviour – what are their likes, dislikes and hobbies?
  • If you’re marketing to other businesses, think about what type of company they are, how many people work for them and what their revenue and geographic scope is.
  • Find your customers – in order to attract your ideal following, you first need to find them. Do they tend to use Facebook more than Twitter? What do they search for online? Where do they like to go when they’re not on the Internet?
  • One of the most important things to understand about your customers is their buying behaviour. Do they make impulse purchases? Do they seek out referrals? Where do they do their research into products/services? Do they buy online? Are they more inclined to make a purchase if there’s a special offer?
  • Speak to existing customers – how did they originally find your company? What made them choose you? Why do they stay loyal to you?
  • It’s also worth spending some time analysing what your competitors are doing on social media. Who is following them? What content are they sharing? Which of their posts get high levels of engagement and which don’t?
  • Produce valuable content

    Last year, 77% of adults bought goods or services online and 46% said that they rely on social media when making a buying decision. This means that by sending out content which is interesting and engaging, you could be tapping into a huge market.

    Your customer profiling will really help you here because once you really understand who your audience is and what their interests are, you will know exactly how to market to them.

    When posting on social media, remember that this isn’t the place for lengthy pieces of text. Social media is very visual and you typically only have seconds to attract someone’s attention and get them to stop scrolling through their news feed. Some great content ideas for your social media pages include:

Sheron Mawoni
by Sheron Mawoni , Communications Officer , Media Monitors

Ensure that the content you post is engaing with followers. Avoid posting long paragraphs and stick to inforgaphics and podcasts. Post regurlaly and give audiences something to look foward to. Create a calender that enables you to schedule posts on yur social media platforms.

Mohammad Al Hakim
by Mohammad Al Hakim , Digital Media Manager , Interesting Times

You shouldn't be focusing on your followers, you should be focusing on the ROI of your business... People will automatically follow you if you're creating valuable and entertaining content!Valuable and entertaining content usually leverage your ROI!

Kazi ibne sayed
by Kazi ibne sayed , Marketing coordinator , Japan Marketing and Consultancy Ltd.

First of all, we have to choose the proper product and uploaded the picture and details of the product should be good in quality.  Need account in every popular social media but have to maintain them proactively with the full team. We have to be consistent about the product existence.  Using hashtags is very important. Content should be more entertaining and solvable. 

And yes consistent uploading is also played a good role.

Tameem ALZOABI
by Tameem ALZOABI , Managing Director , IRP

Its all about the content, anf how you present it, every country has its own culture, you need to understand that culture and prenet your profile to your target audiance intrest. then, you need to know which social media is preferable: instegram, twitter, facebook, youtube, ... 

1st one thing is dont't leave consistency whaterever you posted....be regular

Madona Dcosta
by Madona Dcosta , Handover Specialist , Mercedes Benz

  1. Understand the age groups the target audience belongs to.
  2. Post vigourously on instagram.
  3. Use better and influencial hashtags for the same.
  4. Pick up one or 2 days in a week to post videos on youtube and post about the upcoming videos on Instagram regularly.(Less is much,too much of videos on youtube will confuse the audience)
  5. Post stories on Instagram.
  6. Run competitions were through cross marketing prizes could be decided.(advertise and promote other brands,in terms of barter)

 

Zeeshan Amjad
by Zeeshan Amjad , Freelance Content Writer , Fiverivers Technologies

The key to increasing the followers depends on how your content benefits the audience; if you keep on pitching the right information supported by attention-grabbing cues and trending hashtags, you have a good chance to increase the organic volume of followers. However, the goal doesn't end there; retaining those followers with the help of continuous engagement is the key. 

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