How can an organization develop market orientated culture to generate competitive advantage?

The company should position itself on two dimensions:

1. The degree of differentiation
2. The extent of focalisartion

This defines three fundamental strategies, called generic strategies:

• The domination by the cost: it is the produce and deliver goods and services at a lower cost than the competitors, without neglecting the quality and service (maintenance, after-sales service, etc.). The marginal customers that do not provide a Sufis volume controls are to avoid.
• Differentiation: This strategy assumes that the generic company is able to create a product that is recognized as being unique, so the company is able to charge a price supeireur the average of the sector prices. Differentiation can take various forms such as branding, design, technology used, the service to customers or distributors.
• The focus: this strategy is to focus the activity of the company on a particular customer, geographic area or market segment of way to cover a smaller market than competitors, but in the best conditions.

Successful companies have passion.  They harness this passion to identify market gaps and challenge the status quo.   Passion is contagious.  It attracts people that share the same passion.   Passion in numbers builds momentum.  With momentum comes impactful and lasting change. 

Companies that have achieved success in the digital revolution have developed a 360-degree view of the consumer.  These organizations know that consumers are no longer interested in products, consumers want life-changing solutions.  Design-thinking, customer journey mapping, product personas and marketing personas should be used as the unifying framework to sync efforts and maximize impact.

System implementation , taking advantages on specific product qualities and sales force training based on that with PR and marketing support. 

Market orientation is the art of developing a culture of customer consciousness amongst staff as best means to generating competitive advantage. It is hence where a belief in customer value creation dominates and becomes the order of the day. It could be developing in the following:

1. Market research to identify what connotes value in the minds of customers and how you competitors has been responding to this.

2. Developing customer driven corporate goals (mission, vision, goals, values, objectives, processes and policies)

3. Long term planning to sacrifice today's cost for tomorrows customer benefits to enhnce the provision of value added products and services.

4. Business planning to serve as road map towards effective product and service delivery.

5.  Implementing customer driven strategies and tactics to differentiate on the basis of customer value.

6. Consistently from mistakes by evaluating what has been delivered to customer satisfaction to identify dissatisfaction gaps.

7. Taking corrective actions by responding to customer changing needs as required.

Thanks for yours invitation giving opportunity for discusing a market strategic question.

The organizational development of market at that competative time is to much difficult and it can not be easy to defined by any strategic planner or it change according to time also but most of point that help to grow or built make some of effect in market are:- 

• Localization in Global Markets.
• Strategic Alliance or Acquisition.
• Competitive Actions.
• Make that type of Strategy which Fit between the Marketing and Manufacturing.
• Implementation of Strategy:-It is possible to compete successfully with superior implementation of strategy rather than superior strategy.
• Technological Change:- In this time of great technological advances, there are many opportunities for gaining competitive advantage through technological innovation.

Competition is rhe essence of strategy. Competitive advantage is the objective of or should be for all organizations. Further, this should be developed into sustainable competitive advantage, which  takes the organization into the realm of strategic planning as a key capability. 

Strategic thinking and planning requires the organization to create and set strategic objectives directed solely at sustainable competitive advantage. 

Extrapolating from these strategic objectives (SO) , Marketing's role must be to devise Marketing strategy based on the SO's. Marketing must be able to advise on the setting of SO's based on the market data it collects, how it mines and insights gained. This  role of Marketing is continuous and must focus relentlessly on its market to detect nuances. 

The insights provided will inform strategic direction and SO's. The cycle must continue relentlessly to develop and embed a culture of market research and strategic planning to create and sustain competitive advantage. 

Initiate Learning Circles within its teams 

By being in tune with the market. This kind of stuff does not happen overnight and there is no mantra. It is a long slog and small steps in alignment with market forces help develop this culture.