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Analysis -understanding of what your competitors are offering, determine your company’s strengths. Product positioning includes analyzing your products feature and the type of buyer most likely going to purchase your product.
Targeted audience -you need to define your targeted audience based on the business type, job title, size and location.
Goals -list down what you really want to achieve for your marketing plan.
Strategy -you need to create or come up a unique marketing strategy that is different from your competitors that would attract more buyers or for your customers to easily remember your product.
Lastly would be budgeting.
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