What are the two objectives of a marketing plan for opening a deli?

  The marketing plan helps attract customers to the store and helps build customer loyalty over the long term.

Appreciate the quality of your products you can also measure a number of commercial actions to help and make yourself known and increase the frequency of your customers' purchases, for example, create a website to indicate your opening hours and allow your customers to order online before looking for their purchase in store

Drop the prospectors into the letterboxes of the inhabitants of the neighborhoods where your local is located

Organize tastings to promote your specialties.

  Vary the specialties according to the day of the week or the season