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When there is large market potential for the product, agressive strategy should be adopted to reach the maximum of people (customers) in a very short delay (as tsunami), in order to be perceived as a leader.
When there is large market potential for the product, design a strategy that involves adopting an extensive distribution network to scale the entire market quickly, with competitive pricing highlighting product differentiation vis-a-vis similar products and tap large customers directly who can provide volume sales on immediate basis. This would allow the product to establish itself as a dominant player in the market.
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