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The process of dividing the potential market into sub-markets with common needs and features is called __ __ __

A - Segmentation

B - Target marketing

C - Positioning

D - Market coverage

Marketing Segmentation Sales Business Development Management
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Question added by Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.
Date Posted: 2015/04/14
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Muhammad Adeel
by Muhammad Adeel , Sales And Marketing Executive , TANZEEM HEAVY EQUIPMENT RENTAL LLC

Agreed Sir, the answer is also provided by you.

Henwa Naguib
by Henwa Naguib , Sen. Marketing Manager , Al Futtaim Group Real Estate

Segmentation. .. for customizing activities and owning territories

Vittorio Cerioli
by Vittorio Cerioli , Teacher , ICS Villanterio (PV)

This task is called segmentation. The aim is to fit communication strategy to each different group provided by segmentation.

Nasir Hussain
by Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

A - Segmentation -------------------------------

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