What is the difference between the control of the marketing plan and the marketing audit?

Mr. Emmanuel again taken the advantage of first come and first serve. I agree his answer nothing need to add more. Thank you Both of you Stay blessed.

Thank you for invitation, experts already explained well 

Control of a marketing plan involves a process of monitoring the proposed plan as they proceed & adjusting where necessary while Marketing audit involves analysis & evaluation of the company's marketing approach, activities, aims & results achieved.

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Agreed to the experts answer.

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A budget isthe financial resources set aside for carrying out specific activities in a given period of time and it helps co-ordinate the marketing activities of an organization.

An audit is acontrol technique whereby actual results are compared with budgets and deviations (variances) are made the responsibility of key individuals who can either exercise control action or revise the original budgets.

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The control of the marketing plan used to measure the eventual differences between the objectives and the results achieved, to identify the causes of these deviations, to implement the necessary actions coorectrices.

The marketing audit, also called strategic control, realized by a longer periodicity than the control plan and whose domain includes not only strategic choice but the organization itself through its structures and procedures.