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What you have that's advantageous in printed media is that it gives people something tangible to hold onto, it allows them to see what it is that you're promoting/selling. When digital media comes into play, it become a little more tricky. If you're not advertising and marketing the products/service/events that you are trying to get people excited about in the right way, then you lose the audience quite quickly because as soon as they see the online advertisement, they forget it if it isn't done right. Printed media is something they physically see, they can carry it with them, and if they are truly interested, then they will put it on their calendars or in their mobile phone agendas. Digital media marketing is a key element in marketing in today's world, however, and therefore must be quickly learned and refined in order to make your imprint on the marketing world in a profound way.
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