Start networking and exchanging professional insights

Register now or log in to join your professional community.

Follow

How much does a bad review cost your business?

user-image
Question added by Lana Oudeh , PR Coordinator , Al Ghanem
Date Posted: 2016/05/31
Heavenly J John
by Heavenly J John , Head of the Dealership Operation , Automobile Company

95 percent of complaining customers are willing to forgive a major service mishap if you resolve the problem in the next interaction. Failing which, it costs 6-7 times more to acquire a new customer than to keep an existing one, every lost customer hurts your business even more.

 

 

Vaiyapuri Gopalakrishnan
by Vaiyapuri Gopalakrishnan , Manager - After Sales , M/s Saud Bahwan Automotive llc

Thanks for your invitaiton, I will agree with experts answers.

Rasha Maarabouni
by Rasha Maarabouni , Executive Registrar , Lebanese International University

Bad reviews are like bad word of mouth. They will spread so fast that will instantly notice the decline in sales. It would cost up to 20-30 customers; people tend to share their bad experiences much more than their happy ones. 

ghazi Almahadeen
by ghazi Almahadeen , Project Facilitator , Jordan River Foundation

Thanks for the invite ............................ agreed with the answers Mr. Emmanuel Wamweta

I would imagine that it would be analogous to a  customer review about a product. If a customer is happy, they would tell about 10 to 12 people, and if they've had a  bad experience, they would have told about 20 people.

Emmanuel Wamweta
by Emmanuel Wamweta , production supervisor , Tembo Steel Rolling

A bad review can cost the business alot & in many differeent ways, but its important to know how it actaully impacts on each indiviual party involved in & with the business in this case.

Business in general- financial losses, debt expenses & "loss of business".

Employees- loss of morale, loss of confidence in management, comflicts, social strife, poor attitude towards work.

Management- comflicts & conflicts of interest, employee turnover rates increase, termination of contracts.

Stakeholders & directors- reduction in dividents, loss of confidence in management & business operations, termination of contracts

Human nature- you remember bad things longer and they have a deeper impact on the mindset. A bad opinion destroys much more than what 10 good opinions can build up.

Yosef Abdalsalam Mohammed
by Yosef Abdalsalam Mohammed , IT Manager , Al-Alamiya for Furniture

it costs much because if people see this review their vision will be different on the company

More Questions Like This

Do you need help in adding the right keywords to your CV? Let our CV writing experts help you.