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A copywriter creates short stuff - taglines, headlines, straplines, subheads, captions and so on. A content writer deals with longer pieces (what we used to call editorial), that's cleverly, carefully optimised for search engines. Or is there more to it than that? And to what extent is it helpful for anyone except recruiters to make that distinction? Would be great to hear your thoughts.
Copywriting is strong tool for creating urge in your audience to make a move. In simple words 'Copywriting' is all about refreshing the already available data and thoughts. Contentwriting is bringing novelty to in your conception. Perfect Contentwriter always convert speculation into reliance.
Very interesting question. Great content is always meant for people first. It can be optimized for search engines later. You create content to attract the right kind of people and to retain them – so, both long form and short form content.
Copywriting makes the reader take an action. It’s specific and targeted. Content without good copywriting is just a waste of good content. Again, if you have superb taglines and headlines but lack substance, it doesn’t get readers to build a rapport with your brand.
But if you have great content and matching copywriting to go with it, you have ‘content net’ the perfect balance.
A copywriter does not always write short stuff. Copywriting is broader than this. As for the content writer (web content writer to be specific), they also write everything which can attract more traffic and are more searchable.
The purpose of any write-up is simply to catch more attention. Advertising agencies, marketing firms, IT services, and media-related companies are few of the industries looking to hire services like these.
'Great content is always meant for people first. It can be optimized for search engines later.'
I agree%. And SEO has become so intuitive now; I think it's the most reader-friendly, well-written content that actually performs the best - the old-school editorial written by great writers, not brand guardians. The days of relentless clickbait are on their way out (thankfully).
Thanks for your answer Soumya :)
content writers prefer the natural and descriptive way to write for academics and the general public while copywriters use market terms and technical terms for the professionals and journals or it might be vis-a versa
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