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We should first start building TRUST. The trust is the platinum standard of service. It is the clue that keeps customers coming back. The customer’s faith in your word; belief in your promises are what saves you in those difficult times when everything seems to be going wrong. Building trust is a succession of positive experiences and certainly not over night. Least we shall ensure FAIR deal that leads to trust building in the following ways:
They have the outcome they expected – they get what they asked
The process of getting that was painless
You kept the performance promise you made
You treat them ethically - no bait & sneaky behaviour
You acknowledge their unique wishes if any
Their best interests are placed ahead of the company’s convenience
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