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Is marketing about responding to consumers' needs, or is it about creating needs?

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Question added by Ammar Abu Arqoub , Online Marketing Specialist , COOP
Date Posted: 2016/04/15
Amjed Mehboob
by Amjed Mehboob , G.M -(Currently Job Seeking ) , Advance Education centre

Marketing is basically  an awareness  created by the marketing  technique. Marketing  guides Consumer about the products and its features .... mostly of  consumes are confused about their needs and where they can get  it .Marketing guide them and off course, motivate those consumer who are not user of the product ,to use it , so I believe in both ways  marketing play a vital role .

Shaikha Ali AlSowaidi
by Shaikha Ali AlSowaidi , Owner / Marketing Consultant , Marketing Consulting (Company Confidential)

Marketing is a little bit of both. Well, it's a lot of both! You need to be able to tend to the needs of your customers while simultaneously being able to create the need for what you are marketing to new customers. It is a continuous circle that needs to be maintained.

Mohammed Bin Salmah
by Mohammed Bin Salmah , Procurement and Sales Engineer , Yemen Equipment & Supply - YES

The creative in marketing is creating needs as you will make something different than others

Vaiyapuri Gopalakrishnan
by Vaiyapuri Gopalakrishnan , Manager - After Sales , M/s Saud Bahwan Automotive llc

Consumer expectations and needs is to be considered  before manufacturing. Once product / Service came to market, some product or service improvement to be done to sustain the market.

mohammed negm
by mohammed negm , مدير مبيعات , مؤسسة أطياف لتجارة المواد الغذائية

 Amjed Mehboob  I agree the answer

Anish Swaminath
by Anish Swaminath , Regional Sales Manager , Saurabh Flexipack Systems FZC

It's a bit of both. there was a time when marketers focused only about responding to the customer needs, but these days it's equally important to create need as well. some times customer has to be 'reminded' about their need of something. simply put, marketing is now about creating a 'want' in a customer which is as potent as a need...the 'want' may or may not be a need, but the marketer should create such a holistic perception in the mind of the customer that he would feel he 'really need' that product irrespective of his actual need.

Asad khan
by Asad khan , Product specialist , shaigan pharmaceutical

Marketing is just creating a stimuli by judging consumer behavior through thr needs and wants.  

ARNAB BANERJEE
by ARNAB BANERJEE , VP , Overseas Infrastructure Alliance (I) Pvt. Ltd

Marketing is about "Creation" & "Retention". Marketing creates a Sustainable & Inclusive growth and thus both the attributes are a part of Marketing.

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