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A) affecting consumers' perceptions of a product. B) communicating consumer needs back to the R&D department. C) discovering consumer needs. D) doing all of the above.
Marketing and Sales can create value to a firm by doing all of the above. a very good product promotion strategy from the marketing department would help affecting the consumers' perception of the product. An effective communication of the details of the product to the consumers and their needs back to the R& D department can be done by a good sales department. A very good sales department can also discover consumer needs an effective communication with consumers and assessment of their interest. All of them can help in creating value to the product line specifically, or to the organization as a whole.
The Choice ( D) doing all of the above.
The Marketing to be effect and effectiveness should start from needs to customers by Marketing research to knowing their needs until received their goods , and support its role by after sales support services.
Regards.
Marketing can create value by A)
B) & C) for the sales.
D) for the higher management of a company in the correct mix
D) doing all of the above.
Option D (Ding all of the above)
The most likely answer is 'A' as thought is the main thing which changes the mind of customer to make / break a decision about a product.
Above all are few among the responsibilities of people in Marketing and Sales. More over they have to act as the ambassadors of the firm. Value can be added not only by this department but by every single individual who works in the firm. Even a truck or van driver can make or break the value of the firm by misbehaving on the road (traffic) with a vehicle carrying the logo of the company.
the firm have to do all the above things to create value for the firm
D) doing all of the above.^^^^^^^^^^^^^^^^^^
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