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If the brand is strong it benefits from a high degree of loyalty and thus from stability of future sale !! What is your opinion ?
Dear Hiras,
First of all we have to defin brand..
"A brand is a promise. By identifying and authenticating a product or service it delivers a pledge of satisfaction and quality.".
Now let me tell you the brand value and how it works ...
The brand value exchange between the company and the consumer works like this:
>>> Brand value built by the company
>>>> Results in changes in consumer behavior,
>>>>> Securing long-term revenues, and opportunities for growth
>>>>>>> And therefore creates business value.
Brands create value for the company when they:
* A strong brand gives peace of mind
* A strong brand saves time
* A strong brand transforms the consumption experience
* A strong brand helps us express ourselves: our attitudes, values and place in society
* A strong brand gives consumers a ‘good news story’
In all these ways a strong brand creates value for both the company and the stakeholder, changing changes people’s behavior and securing long-term revenue and business value.
Regards,
Hany Sewilam AbdelHamid
Head of Business Development & Operations
Entrepreneurship Coach & Consultant
- http://www.sewilam.com
- facebook.com /HanySewilam
- twitter.com /HanySewilam
The market share of your product first stabilises and starts showing a growth and well reached to your target customers, if strategic investment is made in communication channels. market research targeting prospective customers. Once the brand equity is registered in the mind of the people, your Sales revenue increases. your returns will be more with a stabilised market share and helps your diversification process to explore new areas.
Yes I do agree with your description below the question and the answer given by Mr. Vrindavan. Simply I need to add a thing to the answer is that, Brands are the representative of the company which have direct interactions with the ULTIMATE CONSUMERS, and brands play a vital role in future substainablity of the company, but we should also keep in notice that BRAND AND COMPANY are incomplete without each other.
The cycyle of brand starts from the quality made by company and than brand forces the company to maintain the quality. So if any one of these entities get miss, there shall be no quality product and no brand and no company.
This is the practical thing which I got experienced while branding a product in the market. Rest there are lots of material is there to gain knowledge.
`the brand IS the value of your company.
A brand can be created freely, however, it takes time, money and the right effort to make it work. Hence, once the quality, service and needs are met, it would help develop a share in the market & ultimately lead to profit.
Brand is valuable asset. It creates value for the company because it delivers value to customer.
Brand is a promise.
A brand delivers satisfaction and quality.
A brand is the result of the customer's overall experience.
A brand built by the company results in changes in customers behavior, brings revenues and further opportunities for growth. Therefore, creates business value.
Thank you.
Product quality
After-sales service
The intensity of publicity
Brand creats its value depend on differentation of its characteristics.
Marketing Strategy, Analysis and Brand Recognization are the key factor.
Brand is the only entity wchich not only creats value for the company but also for the team
Good Day!!!
COnsistancy
Differentiation
Creativity
Customer loyalty
Thank u for your trust
Yes if the company focused on the production of goods and services with suitable quality and prices commensurate with the tastes and abilities of consumers, then we can say that this company can achieve utility through these brands.Also do not forget the importance of the social role that can be played by companies to consumers to promote the brand through the care of those social activities that serve consumers and benefit the company at the same time.
The "Branding" is mainly, a marketing sector. It may be linked to "quality" as a final product, but in a first place it's totally irrelevant.
The "Branding" provides recognition and prestige, and supports sales and distribution.
A common mistake companies make, is to directly linking a brand with the company.
This is a major commercial mistake, because upcoming products will be compared to the first one. In this case, the company is limited allowed to launch other products for mass production or other products less prestigious and delegated.
In any case, "Branding" is the ticket for a product to enter the market.
The way that any company uses this ticket, varies and depends on business plan, funding and other major fantamentals, that we can't expose here in five lines.
"Branding" can send you to the top of the top and can also destroy your vision.
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