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Place in marketing mix refers to distribution of the product: channels, coverage, locations, logistics, transportation and inventory.
Place is the most comfortable distance (including parking spaces, sizes of the trading area), which customer should do to get acquainted with your product.
If your place is not in the shortest distance to your customer, you have less chance to attract more customers, therefore it is important to be on the.
The requirements to the place may change depending on your product and demand.
Place means where the product is being bought
The places where your intended customer will searching for a product like yours. This could be online, in retail stores, or both, depending on who your target audience is.
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The actual place/channel in which you're selling the product. For example, a shop selling lipstick in an industrial area would be considered a product that failed on hitting the right "place". Whereas selling the exact lipstick at a mall in a commercial area would be an example of a product that succeeded in this particular dimension of the marketing mix.
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