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What does “Place” actually cover in the marketing mix?

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تم إضافة السؤال من قبل Mohamed Hendy , Commercial director & Co- founder , The matchers
تاريخ النشر: 2016/03/15
Katarzyna Sligowska
من قبل Katarzyna Sligowska , Product Expert , Mango-Media

Place in marketing mix refers to distribution of the product: channels, coverage, locations, logistics, transportation and inventory. 

Zakir Karimzada
من قبل Zakir Karimzada , Managing Director/Board Member , Audatex Azerbaijan LLC

Place is the most comfortable distance (including parking spaces, sizes of the trading area), which customer should do to get acquainted with your product.

If your place is not in the shortest distance to your customer, you have less chance to attract more customers, therefore it is important to be on the.

The requirements to the place may change depending on your product and demand.

Aawais Qureshi Aawais
من قبل Aawais Qureshi Aawais , SEO & SEM executive , Media Pasta

Place means where the product is being bought

Sidrah Nadeem
من قبل Sidrah Nadeem , Global Marketing Manager , Hill+Knowlton Strategies

The places where your intended customer will searching for a product like yours. This could be online, in retail stores, or both, depending on who your target audience is.

Ahmed Mohamed Ayesh Sarkhi
من قبل Ahmed Mohamed Ayesh Sarkhi , Shared Services Supervisor , Saudi Musheera Co. Ltd.

wait more details from expert

 

Tarek Cherif
من قبل Tarek Cherif , Medical Representative (Corporate MBA) , Eli Lilly

The actual place/channel in which you're selling the product. For example, a shop selling lipstick in an industrial area would be considered a product that failed on hitting the right "place". Whereas selling the exact lipstick at a mall in a commercial area would be an example of a product that succeeded in this particular dimension of the marketing mix. 

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