Give a short definition of marketing orientation and provide an example of marketing orientation in practice?

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Vinod Jetley
26-February-2015

Marketing Communications Planning Marketing Management Marketing Mix Marketing Strategy Brand Management

Question added by Mohamed Hendy , Commercial director & Co- founder , The matchers
Date Posted: 2016/03/15

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by Aicha Ghaffari , Senior Programmes Manager , Qatar Insurance Group

Marketing is the way a company interacts with current and potential customers. You can think of it as the communication arm of a business - gathering information from and sending out messages to customers.Marketing-oriented companies are vibrant, communicative businesses that actively seek ways to understand what their customers want and create products specifically designed for those customers. Ensuring there is a demand for their products and services is one of the most vital elements of a marketing-oriented company. The amount of effort that goes into marketing can be the difference between a successful and a failed company.

In his book, McCarthy proposed a system known as the Four Ps of Marketing: Product, Price, Promotion, and Place. This marketing mix model can help you decide how toSTART A NEW BUSINESS, or how to launch a new product or service from an existing business. By systematically evaluating each of the four areas, and answering key questions, you will be on your way to launching a successful marketing campaign.