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a) is essential for all businesses.
b) results in universal benefits for firms operating in competitive markets. c) reduces a firm's costs. d) can result in a firm as a whole having a reduced level of marketing orientation.
Answer option d) <<<<<<<<<<<<<<<<<
Answer is D i.e. can result in a firm as a whole............................
d) can result in a firm as a whole having a reduced level of marketing orientation.
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